Ki-Ki

Web foundations for SMEs

Neutral infrastructure policy

This policy explains Ki-Ki’s neutral, technical role, the limits of our involvement in client content, and the boundaries that protect both parties when a project could attract public attention or dispute.

This policy sits alongside the terms of use and privacy policy.

Last updated: November 2025.

Important summary

Read this section first. It is a plain statement of the main boundaries.

  • Ki-Ki provides technical services. We do not take an editorial, publishing, investigative, or legal role in client projects.
  • Any limited SEO or baseline blog content prepared by Ki-Ki is part of onboarding or agreed maintenance only, and will be published only after explicit written approval by both Ki-Ki and the client.
  • Clients are responsible for all content on their sites, including anything they publish after launch.
  • Ki-Ki will not draft, upload, or assist with allegations against identifiable individuals, targeted reputational attacks, or material a reasonable person would view as contentious or high risk.
  • Clients must not imply Ki-Ki endorses, supports, or is associated with their content, campaigns, or allegations.

Continuing to use Ki-Ki services means you accept these boundaries in full.

1. Purpose and principle

Ki-Ki provides technical website services. We build and configure digital foundations for organisations and individuals who need reliable, secure infrastructure.

Ki-Ki operates on a neutral infrastructure basis. Our role is limited to technical delivery. Ki-Ki does not act as a publisher, editor, legal adviser, campaign partner, investigator, or participant in the client’s disputes, allegations, or messaging.

The purpose of this policy is to set out those limits plainly, so that responsibility for content sits with the person or organisation publishing it.

2. Scope and definitions

This policy applies to all enquiries, services, and projects provided by Ki-Ki, including onboarding work and any agreed maintenance.

In this policy:

  • “Ki-Ki” means Kieron JH trading as Ki-Ki.
  • “Client” means any person or organisation receiving services from Ki-Ki.
  • “Technical Services” means the services described in section 3 of this policy and any agreed scope of work.
  • “Onboarding Content” means limited neutral content produced by Ki-Ki under section 4, where this forms part of the agreed service.
  • “Client Content” means any text, images, media, statements, allegations, commentary, or publications placed on the client’s site or accounts, including after launch.

For clarity, once approved and published, Onboarding Content forms part of Client Content for the purposes of responsibility and liability.

Where there is any inconsistency between this policy and a specific written scope or statement of work, the specific scope takes priority.

This policy is governed by the laws of England and Wales, as set out in the Terms of Use.

3. What Ki-Ki provides

Ki-Ki provides Technical Services, which may include:

  • domain setup and configuration
  • static website build and deployment
  • email foundations and deliverability basics where agreed
  • Cloudflare configuration and baseline protection
  • traffic insight and security logging setup
  • general site structure for clarity and performance
  • technical guidance for clients managing their own sites

Any service outside this technical scope must be agreed in writing.

4. Limited SEO content during onboarding or maintenance

Ki-Ki may, where included in the agreed service, prepare limited Onboarding Content solely for neutral SEO or baseline site information. This may include neutral SEO blog posts, basic service descriptions, or factual site updates intended to help search visibility and site clarity.

Onboarding Content is:

  • limited in scope
  • neutral, factual, and non contentious
  • produced for optimisation and baseline information only
  • published only after explicit written approval from both Ki-Ki and the Client

The Client warrants that any facts, descriptions, or source material they provide for Onboarding Content are accurate, lawful, and not misleading.

Onboarding Content will not be published unless explicitly approved in writing by both Ki-Ki and the Client (including by email). Ki-Ki retains records of approvals and final Onboarding Content for audit and dispute handling purposes.

After onboarding, ongoing Client Content is created, uploaded, and maintained by the Client alone unless a separate written maintenance agreement states otherwise.

Providing Onboarding Content does not place Ki-Ki in an editorial role and does not make Ki-Ki responsible for the Client’s wider publishing decisions.

5. What Ki-Ki does not provide

Ki-Ki does not:

  • create, edit, proofread, rewrite, or curate Client Content
  • upload or maintain Client Content after launch, except limited Onboarding Content under section 4
  • verify accuracy, legality, or evidential basis of Client Content
  • monitor or moderate Client Content after handover
  • participate in disputes, campaigns, or commentary connected to Client Content
  • provide reputation management, crisis handling, or media strategy
  • provide legal review, defamation risk assessment, or pre publication clearance of Client Content
  • assist with posts that could reasonably be viewed as defamatory, harassing, or targeted against identifiable individuals

Ki-Ki’s technical role remains separate from the Client’s messaging and conduct at all times.

6. Responsibility for client content

The Client is solely responsible for Client Content. This includes deciding what to publish, ensuring that it is accurate, lawful, and supported by evidence where required, and understanding the risks of publication.

Ki-Ki does not assume the role of publisher, editor, controller, or co publisher of Client Content. Responsibility remains with the Client even where Ki-Ki has provided technical infrastructure or limited Onboarding Content.

The Client acknowledges that Ki-Ki has no duty to monitor, remove, or correct Client Content after handover.

Any legal liability arising from Client Content sits with the Client. The Client agrees to indemnify Ki-Ki against any claims, demands, proceedings, liabilities, losses, damages, or reasonable costs (including legal costs) arising from or connected to Client Content, except to the extent the law does not permit such indemnity.

7. Content involving individuals or allegations

Some Client projects involve public interest topics, campaigning, or criticism of institutions. These can be lawful. However, content that identifies individuals, makes allegations, or targets private persons carries heightened legal risk.

The Client acknowledges that publication of allegations or negative commentary about identifiable persons may carry legal risk including defamation, misuse of private information, harassment, or contempt of court, and accepts sole responsibility for any such publication.

Ki-Ki will not draft, upload, publish, or assist with the publication of allegations against identifiable individuals, or material aimed at harming a person’s reputation. The Client must handle such content independently and obtain their own legal advice where appropriate.

Ki-Ki will not publish Onboarding Content that includes allegations, naming and shaming, or material that a reasonable person would regard as contentious, high risk, or reputationally sensitive. This applies regardless of the Client’s intent or stated justification.

Where a Client wishes to publish content of this nature on their own site after launch, Ki-Ki will have no involvement in that process.

8. Neutrality and non endorsement

Ki-Ki does not endorse, approve, or adopt the Client’s views, allegations, opinions, or campaigns. Providing Technical Services does not indicate agreement, partnership, or shared purpose.

Clients must not represent or imply that Ki-Ki endorses, supports, or is associated with their content, campaigns, or allegations.

Ki-Ki’s neutrality is a safeguard. It protects everyone from misunderstanding Ki-Ki’s role and keeps Technical Services separate from disputes outside the agreed scope.

9. Security, logging, and lawful cooperation

Ki-Ki uses standard security and logging measures to keep sites stable and to detect abuse. These measures are described in the privacy policy.

Ki-Ki will comply with lawful requests from courts, regulators, hosting providers, or law enforcement where required. Ki-Ki may preserve relevant technical logs where there is suspected abuse or a legal obligation to do so.

Logging relates to infrastructure and security. Ki-Ki does not use security logging as a means of content supervision.

10. Refusal, suspension, and termination

Ki-Ki may decline, suspend, or terminate a project where:

  • the proposed or existing content appears unlawful or creates unreasonable legal or reputational exposure
  • the Client requests Ki-Ki to draft, upload, or handle contentious Client Content
  • the Client seeks to involve Ki-Ki in any dispute, allegation, or reputational campaign beyond the technical scope
  • the Client refuses to follow the approval process for Onboarding Content
  • behaviour towards Ki-Ki staff or systems becomes abusive or unsafe
  • technical capacity, safeguarding, or security concerns make continuation impractical

In serious cases, refusal or termination may be immediate. Where work is declined or terminated, Ki-Ki will act reasonably. Any fees owed for completed work remain payable.

11. No legal or editorial advice

Ki-Ki is not a law firm, publisher, or compliance body. Nothing in Technical Services or Onboarding Content is legal advice or a statement about the legality of Client Content.

No communication from Ki-Ki should be treated as approval of the legality, accuracy, or fairness of Client Content.

Clients intending to publish contentious, high risk, or allegation based material should obtain independent legal advice before publication.

12. Contact

Questions about this policy can be sent to:

Email: [email protected]

Preferred subject line: “Neutral infrastructure policy query”.