This page is for personal trainers and online coaches who have grown out of the first template site and collection of DMs, but do not want to turn into a full time marketer. You already help clients change their strength, weight, confidence and health. This work sorts the web and email foundations so the right people can actually find you.
The aim is simple. When someone searches for a coach in your area or finds you through content, they land on a page that explains who you train, how coaching works, what it costs and what happens first. No guesswork, no vague promises, no tech circus behind the scenes.
If you coach in a commercial gym, from a private studio, online only or a mix of all three, this still applies. The foundations are tuned for coaches who want a grown up web presence that does not collapse every time a platform or plugin changes its rules.
You can also see the broader overview on the sole traders page or browse other sectors Ki-Ki supports.
When someone signs up to coaching they share health history, progress photos, work patterns and a fair chunk of their headspace. Your online setup should reflect that level of trust. It should not feel like a bit of stock theme and guesswork piled on top of a fragile site.
Ki-Ki focuses on the quiet pieces under the branding. A domain and email that look like a serious business, a small site that explains your offer in plain English and Cloudflare in front so the basics stay stable. You keep coaching, not debugging.
Most coaches did not become trainers because they wanted to manage plugins, DNS records and robots files. You wanted to help people change their bodies and lives. These are the patterns that show up again and again when I look at trainer and coaching sites.
Big hero images, bold headlines and motivational phrases look good, but many sites never answer the basic questions. Who do you specialise in, where are you based, is coaching online or in person and what kind of result are you best at delivering.
It is common for all the real detail to live in voice notes and messages. There is no clear outline of your coaching package, check in rhythm, training support, nutrition help or minimum commitment. That makes it harder for good clients to decide and easier for time wasters to haggle.
Calls, check ins and taster sessions land through Instagram DMs, WhatsApp, email forms and half connected calendar tools. That works until your client list grows, then you end up stitched between platforms trying not to drop anyone.
A lot of trainer sites look the part but quietly block important assets or whole sections from search engines through aggressive settings and confused robots files. That means you can pay for a nice looking theme while your local search visibility never really moves.
Coaching runs through old personal email accounts that live on one phone or through inboxes tied to whoever built the site. If that person disappears, or you change devices, you lose important history that would have helped with client care and disputes.
With no light analytics and no clear structure, you end up guessing whether your site is helping or just sitting there. You have no real answer when someone asks how many people find you through search or which pages they actually read.
The work is not about turning you into a celebrity brand. It is about having a serious looking home on the web that matches the standard of your coaching and does not fall apart behind the scenes.
You get a domain that fits your name or coaching brand, registered in your name with clean DNS records and email addresses that clients can trust. For example coaching@, info@ or your own name at your domain, instead of a free account that feels temporary.
The site covers who you coach best, how the process works, what support is included and what the commitment looks like. In person training, online coaching and hybrid options can each have their own section so nobody is left guessing.
Whether you prefer application forms, direct calls, scheduled intro calls or email first, the site backs that up. You get forms that collect the information you genuinely need and clear next steps so you are not repeating yourself to every new lead.
Robots files, redirects and basic performance tweaks are handled in a way that lets search engines see what they need without exposing admin paths or fragile plugin guts. There is no aggressive blocking of CSS and JS that makes your site look broken to crawlers.
Cloudflare sits in front of the site, HTTPS is enforced and email is set up with SPF, DKIM and DMARC so it is harder for scammers to pretend to be you. That matters when clients share progress photos, health notes and payment details.
You can see which pages people read, how they find you and what they click. It is enough to know whether your homepage, coaching breakdown and success story pages are actually being used, without turning you into a full time analyst.
You get a short, plain language overview of your setup. If you bring in an assistant, join a gym brand, start a group programme or hire another web person in future, there is already a map instead of a fragile pile of accounts.
Many trainers already have a site with a strong hero image, bright colours and bold fonts. On the surface it looks better than a lot of local competition. Underneath, the offer is still vague, the navigation is thin and there is no clear path from interest to application.
It is common to see aggressive robots settings, overzealous SEO plugins and half finished caching rules that block important assets from search engines. Ki Ki’s job is to keep the parts that already work for you, then straighten out the pieces that are quietly costing you visibility and trust.
First contact is simple. You send a short outline of your coaching business, who you work with now and what feels fragile in your web and email setup. I give you a straight answer on whether Ki-Ki is a good match, what I would tackle first and what it is likely to cost.
There is no hard sell. If it is not a fit, I will say so. If it is, we can move at a pace that respects the fact your calendar is already full of check ins, sessions and sleep you are trying to protect.