This page is for dog groomers, pet grooming salons and mobile groomers who live off trust, repeat visits and people recommending you when someone asks where to take their dog. You already look after nervous dogs, special coat types and owners who need reassurance. This is about bringing that same care to your online setup.
The aim is simple. When someone searches for a dog groomer in your area, they find a clean site that explains what you do, where you are, what it costs and how to book. They see that you take safety and privacy seriously, and they can contact you without digging through old social posts or guessing which number is current.
If you run a fixed salon, a home based grooming room or a fully mobile dog grooming service that visits people at home, this still applies. The foundations fit any small, reputation driven pet grooming business that wants to look dependable online.
You can also see the broader overview on the sole traders page or browse other sectors Ki-Ki supports.
When someone hands you their dog, they are also handing you their address, phone number, email and sometimes keys or alarm details for mobile visits. Your online setup needs to reflect that level of trust, not fight against it with messy information and weak security.
Ki-Ki focuses on the boring but important pieces. A domain that fits your grooming brand, a small site that answers real questions, email that looks professional and Cloudflare in front to cut down noise and basic risk. You keep working with dogs while the foundations stay steady underneath.
Most dog groomers did not start their business because they love web hosting or DNS. You wanted to work with dogs, not logins. These are the patterns that show up again and again when I look at dog grooming websites around the UK.
Many groomers run everything through a Facebook page or Instagram account. It works until a platform changes, a page gets locked or an owner without an account tries to check prices, vaccination rules or opening hours and finds nothing clear or up to date.
Appointments arrive through comments, direct messages, texts and missed calls, plus maybe an online form that does not always reach you. That leads to double bookings, lost enquiries and owners who are not sure if their slot is confirmed.
Owners want to know about matting policies, late arrivals, aggressive behaviour, elderly dogs, flea checks and what happens if a dog is too stressed to complete the groom. When this lives only in your head, you end up repeating yourself or dealing with upset people who did not understand the rules.
Some grooming salons have a basic site that was rushed years ago. Old prices, outdated photos, no mention of new services like deshedding, hand stripping or puppy grooms, and no clear route for repeat bookings. It does not reflect the standard of care you give in the salon or van.
Dog and owner details are sometimes stored only in paper diaries, loose spreadsheets or inboxes that are tied to a personal email account. It is easy to lose track when you switch phones, change providers or bring in someone to help with admin.
If you are mobile, you might be sharing your personal number, your home address and live location through public profiles without realising how far it spreads. That can feel unsafe if something goes wrong or a client relationship turns sour.
The work is not about turning you into a corporate chain. It is about making it easier for good clients to find you, understand how you work and book again without creating more admin than you already have.
You get a domain that matches your grooming brand, set up in your name with clean DNS records and simple email addresses. That might be info@, bookings@ or your own name at your domain, instead of a free address that feels throwaway.
The site explains what you offer, which dogs you work with, where you are based, how long appointments typically take and what the grooming process looks like. There is space for services like full grooms, bath and brush, nail clipping, puppy grooms and deshedding, along with your policies on matting and behaviour.
If you use a booking system, the site links into it cleanly with simple instructions. If you prefer people to call, message or fill out a form, that is written down clearly so owners know how to get a confirmed slot. Mobile routes and areas you cover can be mapped out so you spend less time answering the same questions.
Cloudflare sits in front of the site, HTTPS is enforced and email is set up with SPF, DKIM and DMARC so it is harder for scammers to pretend to be you. That matters when clients are sending addresses, contact details and information about when they will be at home.
You can see which pages people visit, how they find your dog grooming site and what they click. It is enough to know if your page is helping or if you are still relying only on word of mouth. No advertising network dashboards and no creepy tracking.
You get a short, plain language overview of your setup. If you bring in a receptionist, take on another groomer, move premises or hire another web person, there is already a map of what exists instead of a pile of logins and guesswork.
You keep the before and after photos, reels and stories that help people see your work. Instagram, Facebook and TikTok can still be the public face of your grooming. The difference is that they now point to a small, stable site you control where the important information lives.
We look at what is there and decide what to keep. In some cases the content is fine and it is the structure, email setup and security that need attention. In other cases, it makes more sense to rebuild on a cleaner foundation and carry good photos and wording across.
First contact is simple. You send a short outline of your grooming business, whether it is a salon, home based room or mobile van, and what feels messy or fragile in your current web and booking setup. I give you a straight answer on whether Ki-Ki is a good match, what I would tackle first and what it is likely to cost.
There is no hard sell. If it is not a fit, I will say so. If it is, we can move at a pace that respects the fact your days are already full of dogs, drying times and clean down.