This page is for car detailers, mobile valeters and small valeting businesses that live off repeat customers, clean results and people recommending you when someone asks who can sort their car properly. You already care about swirl marks, trim, interiors and coatings. This work brings that same attention to your online setup.
The aim is simple. When someone searches for a detailer or valeter in your area, they find a clear site that shows what you do, what it costs and how to book. They can see that you take care, that you are not going to disappear, and that it is worth choosing you over the cheapest basic wash on the retail park.
If you run a fixed bay, a studio, a home based unit or a fully mobile valeting and detailing service, this still fits. The foundations are tuned for small, reputation driven vehicle care businesses that want to look serious online without pretending to be a huge chain.
You can also see the broader overview on the sole traders page or browse other sectors Ki-Ki supports.
When someone drops off a car or lets you work on their drive, they are trusting you with something expensive and personal. Your online presence should back that up. It should not feel like it was thrown together in five minutes or rely only on a social profile that might vanish with one policy change.
Ki-Ki focuses on the quiet pieces under the surface. A domain that matches your detailing or valeting brand, a small site that answers real questions, email that looks professional and Cloudflare in front to reduce noise and basic risk. You keep working on paint and interiors while the web foundations stay stable underneath.
Most detailers did not start their business because they enjoy dealing with web hosting or DNS records. You wanted to correct paint, protect cars and build a solid book of clients. These are the patterns that show up again and again when I look at detailing and valeting businesses online.
A lot of detailers and valeters run everything through Instagram, TikTok or Facebook. The work looks good, but there is nowhere stable that explains packages, locations, prices or what you actually do. If someone does not use those platforms, or your page gets limited, you disappear.
You probably have a rough idea of what a maintenance wash, enhancement detail, full correction or ceramic coating costs. Clients often do not. When it is not written down anywhere, you end up pricing from scratch in messages and dealing with people who expected a full detail for a basic wash price.
Enquiries land in Instagram DMs, Facebook messages, texts and missed calls, with no single place that shows you what is confirmed. It is easy to lose track when you are out on the road or locked in a unit with a machine polisher running all day.
Some sites still talk about basic hand washes and mini valets while your real work now is focused on machine polishing, coatings and interior deep cleans. Old prices, vague wording and stock photos do not reflect the standard of work you are actually doing.
Mobile valeters and detailers often cover a specific patch. When that is not written down, you get enquiries from miles away or people who assume you will travel anywhere for the same fee. It also makes it harder for good local clients to realise you are right on their doorstep.
Quotes and bookings sometimes go through old personal email addresses or accounts that only live on one phone. If that device dies or gets replaced, you can lose important history that would have helped with disputes, repeat bookings or tax records.
The work is not about pretending you are a huge franchise. It is about presenting the real standard you work to, making it easy for the right clients to find you and keeping the foundations from becoming another liability.
You get a domain that fits your trading name, set up in your name with clean DNS records and simple email addresses. For example bookings@, quotes@ or your own name at your domain, instead of a free account that feels throwaway.
The site sets out your packages in plain language. Maintenance washes, full valets, interior deep cleans, paint enhancement, correction details, ceramic coatings and fleet work can all be explained without jargon that confuses people who are not in the trade.
Whether you prefer people to request quotes by form, message, email or phone, the site writes that down clearly so nobody is guessing. There is room for notes about access, parking, power and water if that matters for mobile work, so you waste less time going back and forth.
If you only cover certain towns or charge extra outside a core zone, that can be mapped and written up in a way that feels fair. That reduces pointless enquiries and sets expectations before you ever set off in the van.
Cloudflare sits in front of the site, HTTPS is enforced and email is set up with SPF, DKIM and DMARC so it is harder for scammers to pretend to be you. That matters when clients send addresses, phone numbers and details about when cars will be left with you.
You see which pages people visit, how they found your detailing site and what they click. You can tell if the site is doing its job without turning into a marketer. No advertising dashboards, no creepy tracking, just enough signal to guide decisions.
You get a short, plain language overview of your setup. If you bring in staff, open a unit, take on fleets or hand web work to someone else later, there is already a map instead of a mess of logins and half remembered settings.
You keep the before and after photos and reels that show off your work. Instagram, TikTok and Facebook can keep doing what they do best. The difference is that they now point to a small, stable site you control, where packages, prices and areas are always clear.
We look at what still earns its place and what does not. Some sites just need better wording, tidier structure and safer email and DNS. Others make more sense to rebuild from the ground up, carrying across the good bits and dropping the dead weight.
First contact is simple. You send a short outline of your detailing or mobile valeting business, the areas you cover and what feels messy or fragile in your current web, booking or email setup. I give you a straight answer on whether Ki-Ki is a good match, what I would tackle first and what it is likely to cost.
There is no hard sell. If it is not a fit, I will say so. If it is, we can move at a pace that respects the fact your days are already full of weather, roadworks and cars that are booked back to back.