These are the groups I actively design and harden for. Each link opens a dedicated page that explains how the service is tuned to that line of work, with examples of common problems and typical outcomes.
Sole traders and self employed
Builders, trades, personal trainers, cleaners, barbers and other people who live off reputation and repeat work. You get a simple, fast site and proper email that does not look like a side project or a social media profile on life support.
Sole traders overview
Barbers and hair salons
Barbershops, unisex salons and mobile hairdressers who rely on local trust, regular bookings and people sharing your name when someone asks where to go. The work here focuses on clear information, easy enquiries and a site that matches the standard of your chair, not a random template.
Barbers and hairdressers
Personal trainers and coaches
Personal trainers and online coaches who have grown beyond link in bio sites and scattered DMs. You get a clear outline of who you coach, how your offer works and how to enquire, with the dull technical bits handled so clients can actually find and trust you.
Personal trainers
Cleaning services and small cleaning companies
Domestic cleaners, small cleaning teams and commercial cleaning services that live off trust, keys and repeat rounds. The setup here makes it easier for good clients to see what you offer, where you work and how to request a quote without drowning you in noise.
Cleaning services
Dog groomers and pet grooming salons
Dog groomers, pet grooming salons and mobile grooming vans that juggle nervous dogs, regular clients and a busy diary. You get a slim site that explains services, prices, policies and areas covered so owners arrive with the right expectations.
Dog groomers
Car detailers and mobile valeters
Detailers and mobile valeters who want something more grown up than an Instagram grid but less bloated than a full agency build. Packages, locations and booking routes are laid out in plain English so people understand why you cost more than a quick wash.
Detailers and mobile valeters
Driving schools and instructors
Independent driving instructors and small driving schools that rely on local trust and a steady flow of enquiries. The work here focuses on clear calls to action, online booking sanity and a site that makes you look organised, not improvised.
Driving schools hub
Independent garages and MOT centres
Local garages, MOT stations and mobile mechanics who want to look dependable online, keep the phone ringing and avoid being drowned out by chains that burn money on ad campaigns. You get a site and email setup that reflects the standard of your workshop, not the age of your last Facebook post.
Garages and MOT centres
Small companies and consultancies
Limited companies, micro agencies and specialist consultancies that send proposals, handle client data and need a site they are not embarrassed to put in front of procurement teams or boards. The focus is on clarity, privacy and evidence that you are a safe pair of hands.
SMEs and consultancies
Content creators and online safety
Streamers, subscription based creators and people who earn from platforms that attract attention from the wrong crowd. The work here leans on Cloudflare rules, traffic fingerprints and safer link pages to reduce stalking risk and keep your real life separate from your stage name.
Content creator safety
Food banks and community projects
Charities and community groups that need a clear, low fuss site for donors, volunteers and people who need support, without handing all their visitor data to advertising networks. Pricing here follows a pay what you can model where cost is not the main decision point.
Food banks and community
Security deep dives and logging only
Organisations that already have a basic web presence but want help hardening Cloudflare, email and logging so they can understand traffic, defend themselves and answer awkward questions with more confidence. This is where the work is focused entirely on risk and evidence rather than design.
Security deep dive
Not on this list
If you handle sensitive work, operate in a niche sector or sit somewhere between these categories, that is fine. The foundations are flexible and we can decide together which pieces make sense for you and which ones can wait.
Talk it through with Kieron