Ki-Ki

Web foundations for SMEs

Why the site looks this simple

Ki-Ki is built to load quickly, stay steady, and stay out of the way. The pages are plain on purpose so you can get what you need without fighting the design.

I care more about whether a page turns up in a fraction of a second than whether it has the latest trend in backgrounds. If something feels calm and easy to read, that is usually a good sign the decisions underneath are sensible.

Fast on everyday connections pages kept light so they load cleanly on busy office wifi and tired phones
Quiet and focused no pop ups, carousels, or distractions while you are trying to read
Built to be looked after a simple stack that can be maintained without a full agency on retainer
Function first Minimal on purpose Plain language No agency fluff

Plain and steady instead of flashy

Why there are no spinning banners

A lot of websites are built to impress other designers rather than the people who actually have to use them. Bright colours, heavy themes, busy layouts. It looks the part for a launch week, then starts to feel slow and awkward in real life.

Ki-Ki is the opposite of that. The colours are simple, the layout is predictable, and there are no tricks hiding behind the scenes. You should be able to visit on a normal workday, skim what you need, and carry on with your job.

If this site feels a bit calmer and more stripped back than you are used to, that is intentional, not a lack of effort.

Static pages, less to worry about

Under the hood, Ki-Ki runs as a static site that sits behind Cloudflare. In plain terms, that means there is no big control panel or complicated system that has to wake up whenever someone visits a page.

The pages are already made, stored safely, and handed out quickly. There is less to break, less to update, and less that can slow visitors down.

I have not even used every performance dial available yet. Even so, the pages already appear quickly and consistently, which is the part most visitors actually feel.

Where this approach came from

Years ago I saw a company build a site around two simple rules, keep it fast and keep it efficient. That idea stuck.

I wish I could remember their name because they deserve a proper mention. Their site loaded almost instantly, did its job, then got out of the way. No fuss, no filler, just a clear experience that made everything else on the internet look strange by comparison.

Ki-Ki borrows that mindset. In a time where many sites are full of corporate waffle and endless pop ups, it feels more honest to put something in front of you that is direct, quick, and straightforward.

I am still learning and still improving the setup, but the basic principle is fixed. Simple beats clever when people are trying to get work done.

What this means if you work with me

This site shows how I like to build, but it is not a judgement on how your current site looks. My job is to make things easier for you, not to tell you off for using colour.

You do not need to be technical

You can speak in normal language, for example, the site feels slow, things keep breaking, or we have no idea who looks after what. That is enough to start. I will translate the rest.

We work from where you are now

If you already have a colourful WordPress site or something built years ago, we can still improve speed, security, and reliability without ripping everything out on day one.

Questions are always welcome

There is no such thing as a silly question here. If something makes you uneasy, even if you cannot name it, you are allowed to ask. My role is to give you straight answers, not to make you feel behind.

I let the work do the talking

I prefer to show you changes, before and after examples, and simple notes you can keep on file. The design choices only matter if they make your life easier and your organisation safer.

If the way Ki-Ki feels online matches how you would like your own digital setup to behave, that is usually a sign we will work well together.

Talk to me about your site

If you are not sure how your current site is held together or you would simply like something calmer and easier to trust, you are welcome to get in touch.

A short email explaining who you are, what you run, and what feels wrong is enough. I will reply with honest thoughts on whether I am the right fit and what the next sensible step might be.