Ki-Ki

Web foundations for SMEs

Modern tech, old school fundamentals

Ki-Ki sits in a very deliberate place. Modern Cloudflare and static tooling at the edge, backed by old school web and design values that keep noise low and sites easy to live with.

This page explains how I actually build and harden sites for small organisations, and why it looks different to what you see in most generic agency or website builder setups.

Two layers: modern stack, old school habits

Modern technology layer

Cloudflare at the edge, static hosting, Workers where needed, strict TLS, and sane DNS. The goal is a small attack surface with clear routing and logs that actually tell a story.

  • Static site builds or static exports where possible.
  • Cloudflare rules, rate limits, and bot filters tuned to your risk level.
  • Optional fingerprinting and extra logging for high scrutiny work.
  • Minimal moving parts so there is far less to break.

Old school design fundamentals

Simple layouts, clear typography, and content that respects the user. No feature for the sake of it, no visual tricks that tank performance, and no maze of hidden settings.

  • Pages that answer the obvious questions first.
  • Readable copy on phones, not just big monitors.
  • Navigation that does not need a tour to understand.
  • Design that can be updated without a full rebuild.

Governance and reality check

Infrastructure is wired in a way that matches how you actually operate. Policies, logging, and data flows are aligned so that your public story is not quietly contradicted by the plumbing.

  • DNS, hosting, and email mapped in plain English.
  • Policies and cookie notices brought closer to reality.
  • SAR handling rehearsed instead of improvised under pressure.
  • Short write ups you can show to a board or regulator.

What most small organisations are offered instead

Template site builders

Drag and drop tools look friendly and they have their place. In practice many end up slow, overloaded, and hard to debug when something misfires. The focus is features, not foundations.

  • Lots of moving parts behind a simple editor.
  • Performance that depends on how many extras you toggle on.
  • Limited control over logs, headers, and routing.

Generic agency builds

A glossy pitch, a premium theme, and a long list of plug ins. On launch day it looks smart. Two years later it is brittle, slow, and nobody is quite sure what happens if you update anything.

  • Heavily themed WordPress or similar platforms.
  • Plugin chains that hide where problems start.
  • Hosting chosen for cost, not clarity or control.

Mate who knows computers

The cheapest option at the start. Often the most expensive later. You inherit a one off build that lives in their head, with few notes, no governance, and no clear plan for handover.

  • Little or no documentation.
  • Hard to move providers without breaking things.
  • No clear logging trail when something odd happens.

Big framework overkill

JavaScript heavy sites that look impressive on a design deck but fight the devices and connections many of your users rely on. Great for complex products, less helpful for local services.

  • Complex build chains that few people can maintain.
  • Performance tied to bundle size and caching quirks.
  • Often more surface for attackers to poke at.

There are excellent teams working inside all of those models, but the incentives are different. Ki-Ki is built for small organisations that need something steadier and less theatrical.

What you actually gain with the Ki-Ki approach

  • Speed that stays. Static builds on top of carefully tuned edge rules, not a cache plugin stuck on at the end of a project.
  • Security by design. Cloudflare, DNS, and hosting chosen as a whole stack, with traffic patterns monitored and adjusted over time.
  • Less to babysit. No plugin forests, fewer dashboards, and no need to approve a dozen updates each week in the hope nothing breaks.
  • Readable logs and timelines. When something strange happens you get a trail you can understand and reuse in internal or external reporting.
  • Founder led work. You know exactly who is inside your configuration, what has changed, and why.
  • Realistic lifespan. Sites are built so they can sensibly run for years with light touch updates, not just until the current theme goes out of fashion.

Where this approach fits and where it does not

This model is not the answer to every digital problem on earth. It fits best where stability, clarity, and resilience are more important than glossy effects.

Good fit

  • Service based SMEs that need to be found, trusted, and contacted.
  • Charities, food banks, and local groups that want low risk infrastructure.
  • Public interest projects working under scrutiny or facing hostile traffic.
  • Organisations tired of wrestling with complex control panels.

Probably not the right tool

  • High volume ecommerce where on site checkout is the core of the business.
  • Heavily interactive applications that depend on real time data and dashboards.
  • Projects that need a large in house development team to ship features weekly.

If your needs sit somewhere in the middle, we can usually make a hybrid work, for example static front ends paired with selected third party tools behind the scenes.

Where to go from here

If this approach sounds closer to what you want than another templated rebuild, you can either start with a light pass or go straight for a fuller review.

  • Use the consulting overview page to see how Cloudflare, hosting, email, and governance support fits together.
  • For deeper work on an existing site, look at the Security Deep Dive offer.
  • If you need a new build from scratch, the web builds page covers that side.

If you are still unsure which route makes sense, send a short outline of your current setup and I will tell you where the biggest gains sit, in plain English.